This module sets out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics.

On completion of this module the candidate will be able to:

• Understand key concepts of digital marketing, including advantages, limitations and planning.

• Understand various web presence options and how to select appropriate keywords for search engine optimisation.

• Recognise different social media platforms, and set up and use common platforms.

• Understand how effective social media management assists in promotion and lead generation.

• Use a social media management service to schedule posts and set up notifications.

• Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.

• Understand and use analytics services to monitor and improve campaigns.

What are the benefits of this module? 

• Covers the key skills and main concepts relating to digital marketing.

• Certifies best practice in digital marketing.

• Developed with input from computer users, subject matter experts, and practising digital marketing professionals from all over the world. This process ensures the relevance and range of module content.