Course Length
Intakes
Coming Soon
Class Schedule
Awarding body
Language English
Location Learnkey address as location of course being held
€1800.00 (EU / Maltese)
€6500.00 (NON EU)
Overview
What does this qualification cover?
The qualification provides learners the opportunity to develop skills and understanding of Digital Marketing that includes planning, ethics, project management alongside email marketing, retention marketing, content management for websites and video channel management.
Mandatory Units
The learner must undertake six units in this qualification:
● Marketing planning
● Ethics and legalities of digital marketing
● Business concepts
● Project management
● Digital marketing metrics and analytics
● Personal and professional development
And select from optional units;
Group A:
● Gamification
● Content marketing
● Online display advertising
● Marketing on mobile
● Search engine marketing
● Email marketing
● Retention marketing
● Video channel management
● Designing an effective web based user experience
Group B:
● Principles of social media within a business
● Principles of keywords and optimization
● Content management system website creation
● Principles of social media advertising and promotion
● Website software
● Delivering e-commerce solutions
● Spreadsheet software
● Using collaborative technologies
● Imaging Software
● Video software
● Relationship management for account managers
Equivalences
The Level 4 Diploma in Digital Marketing is designed for those looking to develop their skills and knowledge to take on an executive or management role within a digital marketing organisation or as part of a marketing team where they will be responsible for managing one or more aspects of digital marketing. The qualification is suitable for a wide age range starting at 16.
Qualification Structure
This qualification is suitable for those wishing to become; ● Digital marketing (ad/campaign) manager ● Digital marketing analyst ● Ecommerce marketing manager ● Search marketing manager/executive ● Social media marketing manager ● Acquisition manager ● CRM manager ● Email campaign manager ● Digital fundraising campaign manager ● Mobile marketing manager ● Web designer ● Web product manager ● Web analyst ● Video marketing director ● Video marketing editor ● Video marketing online channel manager ● Digital marketing manager/director (360 degree role)
